Service
Performance marketing that is measured in revenue, not clicks
Performance marketing is paid acquisition held accountable to a business result. Every campaign ties back to revenue, cost of acquisition and return on ad spend, so spend scales only where it pays.
Who it is for
- eCommerce and D2C brands that need paid media to scale profitably.
- Businesses whose ad spend is rising faster than their revenue.
- Teams that want a senior operator to own the strategy, not only run the ad account.
Problems this solves
- Spend is growing but ROAS is falling and nobody can say why.
- Reporting in the ad platforms disagrees with what the business actually banked.
- Paid and organic are run by different people pulling in different directions.
The approach
Full-funnel, not last-click
Prospecting, retargeting and retention are planned together so the whole funnel is fed, rather than only the easy bottom of it.
ROAS and CAC discipline
Budgets move toward proven return and away from waste. Scaling decisions rest on contribution, not vanity metrics.
Clean measurement first
Tracking and attribution are fixed before scaling, so the numbers guiding spend reflect real revenue.
How an engagement runs
- 01Audit account structure, tracking and historical performance.
- 02Rebuild the measurement spine in GA4 and GTM.
- 03Restructure campaigns around intent and margin.
- 04Scale winners, cut losers, and report against revenue.
Proof
20x+ Google Ads ROAS and 15x+ Meta ROAS at Gul Ahmed Ideas, 15x+ Meta ROAS at Bay's International, and 10x to 15x ROAS building Alkaram Studio's performance marketing from scratch.
Common questions
Running ads is activity. Performance marketing is accountability. The work is judged on revenue and return, and spend is only scaled where that return holds.
Google Ads (Search, Shopping, Display, Video), Meta (Facebook and Instagram) and TikTok, planned as one acquisition system alongside SEO.
Both. Much of my experience is leading in-house growth and coordinating agency partners, so I can slot into either model.
Talk about your acquisition goals
If you are hiring for senior growth leadership, or you need a senior operator across paid, SEO and eCommerce, start a conversation.