Skip to content
Afshaan

Services

Senior help across paid, search and commerce

Practitioner-led engagements, not a generic agency menu. Each area is backed by work that has scaled real brands.

Performance Marketing

Performance marketing is paid acquisition held accountable to a business result. Every campaign ties back to revenue, cost of acquisition and return on ad spend, so spend scales only where it pays.

Explore

Google Ads

Google Ads captures demand at the moment of intent. Done well, it is the most measurable acquisition channel a business has, which is exactly why it has to be structured around profit rather than impressions.

Explore

Meta Ads

Meta is where demand is created rather than captured. Strong Meta advertising combines creative that earns attention with a funnel and measurement setup that proves it paid off.

Explore

SEO

SEO is the channel that keeps paying after the campaign ends. Technical health, content built around real search intent and a clean internal structure turn search into a compounding source of revenue.

Explore

eCommerce Growth

eCommerce growth is the whole system, not one channel. Acquisition, conversion and retention are tuned together so more of each visit, and each customer, turns into revenue.

Explore

Conversion Rate Optimisation

Conversion rate optimisation is how you get more from traffic you already have. Better UX, clearer journeys and tested changes lift conversion, which lifts the return on every other channel at once.

Explore

Analytics & Tracking

Analytics and tracking are the measurement spine of growth. If the data is wrong, every decision built on it is wrong. The work is making sure what the platforms report matches what the business actually banked.

Explore

Answer Engine Optimisation (AEO)

Answer Engine Optimisation is making content easy for answer engines to understand and cite. As more queries are answered without a click, the value shifts to being the clear, trustworthy source an answer is built from.

Explore

Generative Engine Optimisation (GEO)

Generative Engine Optimisation is shaping how generative search systems understand and represent a business. It is built on the same foundations as SEO and AEO: a clear entity, authoritative content and structured, crawlable information.

Explore

Not sure where to start?

Tell me the goal and the numbers. I will tell you honestly where the leverage is.

Let's talkView the work