Expertise
Depth across the channels that move revenue
Paid, organic and commerce are treated as one system. Here is what that looks like in practice.
Performance Marketing
Paid acquisition across Google, Meta and TikTok, planned full-funnel and held accountable to ROAS and cost of acquisition.
Related service- Google Ads
- Meta Ads
- TikTok Ads
- Media buying
- Full-funnel strategy
- ROAS and CAC optimisation
eCommerce Growth
Acquisition, conversion and retention tuned together, with hands-on experience scaling stores on Shopify from thousands to millions.
Related service- Shopify
- eCommerce strategy
- CRO
- Acquisition
- Retention
- Analytics
SEO
Technical, on-page and eCommerce SEO built around search intent and internal structure, designed to compound into durable revenue.
Related service- Technical SEO
- On-page SEO
- eCommerce SEO
- Content strategy
- International SEO
- Internal linking
- AI-search readiness
Analytics & Measurement
The measurement spine that makes every other decision trustworthy: clean tracking, honest attribution and reporting tied to revenue.
- GA4
- GTM
- Attribution
- Dashboards
- A/B testing
- Revenue tracking
Growth Strategy
Funnel diagnosis, channel strategy and budget allocation, with experience leading in-house teams and coordinating agency partners.
- Funnel diagnosis
- Channel strategy
- Experimentation
- Budget allocation
- Team and agency coordination
Method
The Afshaan Growth Framework
Diagnose
Read the whole funnel and fix the measurement spine first. Where demand leaks, where tracking lies, where margin hides.
Acquire
Google, Meta and SEO planned as one acquisition system, so paid and organic reinforce each other.
Convert
CRO and UX work that turns hard-won traffic into revenue instead of bounce.
Scale
Push spend only where return is proven, protecting profitability as volume grows.
Compound
SEO, content and retention that keep growth going after the campaign ends.
Let's talk
If you are hiring for senior growth leadership, or you need a senior operator across paid, SEO and eCommerce, start a conversation.