Service
Generative Engine Optimisation for visibility in AI search
Generative Engine Optimisation is shaping how generative search systems understand and represent a business. It is built on the same foundations as SEO and AEO: a clear entity, authoritative content and structured, crawlable information.
Who it is for
- Brands that want to be represented accurately as AI search grows.
- Professionals building a searchable, well-understood entity.
- Businesses that value durable authority over short-lived tactics.
Problems this solves
- Generative systems describe the business vaguely or inconsistently.
- Authority and expertise are not reflected in the content or structure.
- Information is hard to crawl or poorly connected internally.
The approach
A single, clear entity
Consistent identity, facts and relationships across the site and legitimate external profiles.
Authoritative, original content
First-hand expertise and evidence, because generative systems favour sources they can trust.
Structured and connected
Structured data, clean HTML and deliberate internal linking so the information is easy to understand.
How an engagement runs
- 01Map the entity and how it should be represented.
- 02Strengthen authority through original, evidenced content.
- 03Implement structured data and internal connections.
- 04Keep facts consistent across the site and profiles.
Proof
The entity architecture on this site, Person and ProfilePage schema, consistent facts and strong internal linking, is the same foundation applied to client work.
Common questions
No. There is no special hack, and promising guaranteed AI visibility is not honest. GEO is disciplined work on clarity, authority and structure that makes a business easier to represent correctly.
They are closely related. AEO focuses on answering questions clearly; GEO focuses on how generative systems represent the overall entity. Both rest on the same fundamentals.
Discuss your search growth
If you are hiring for senior growth leadership, or you need a senior operator across paid, SEO and eCommerce, start a conversation.