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Afshaan

Selected work

Case studies, measured in revenue

Each study explains the context, the strategy and what actually changed. Metrics are tied to the specific role and never combined across projects.

Gul Ahmed Ideas

Fashion & apparel eCommerce · Pakistan

Scaling a national fashion brand across paid and organic together

20x+
Google Ads ROAS
15x+
Meta Ads ROAS
50%
YoY organic traffic growth
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Bay's International

eCommerce · Pakistan

Replatforming to Shopify and building SEO into a PKR 4 billion brand

100K+
Monthly organic traffic (from zero)
15x+
Meta Ads ROAS
2x
Search-driven revenue
Read case study
Alkaram Studio

Fashion & apparel · Pakistan

Launching performance marketing from scratch for a heritage fashion brand

10-15x
ROAS on Search, Display, Shopping
0 to 1
Performance marketing built from scratch
Read case study
International performance marketingAnonymised

Multi-sector · Saudi Arabia, United States, United Kingdom

Performance marketing across international markets and sectors

4
Markets represented
100+
UK clients led at Digitonics
Read case study

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