Consultation

A focused digital growth consultation

A senior, practical review of where your growth is stuck and what to do about it. No generic audit template, no jargon. Just a clear read of the funnel, the channels and the numbers, and a plan you can act on.

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Areas

What a consultation can cover

Performance Marketing

Performance marketing is paid acquisition held accountable to a business result. Every campaign ties back to revenue, cost of acquisition and return on ad spend, so spend scales only where it pays.

Google Ads

Google Ads captures demand at the moment of intent. Done well, it is the most measurable acquisition channel a business has, which is exactly why it has to be structured around profit rather than impressions.

Meta Ads

Meta is where demand is created rather than captured. Strong Meta advertising combines creative that earns attention with a funnel and measurement setup that proves it paid off.

SEO

SEO is the channel that keeps paying after the campaign ends. Technical health, content built around real search intent and a clean internal structure turn search into a compounding source of revenue.

eCommerce Growth

eCommerce growth is the whole system, not one channel. Acquisition, conversion and retention are tuned together so more of each visit, and each customer, turns into revenue.

Conversion Rate Optimisation

Conversion rate optimisation is how you get more from traffic you already have. Better UX, clearer journeys and tested changes lift conversion, which lifts the return on every other channel at once.

Analytics & Tracking

Analytics and tracking are the measurement spine of growth. If the data is wrong, every decision built on it is wrong. The work is making sure what the platforms report matches what the business actually banked.

Answer Engine Optimisation (AEO)

Answer Engine Optimisation is making content easy for answer engines to understand and cite. As more queries are answered without a click, the value shifts to being the clear, trustworthy source an answer is built from.

Generative Engine Optimisation (GEO)

Generative Engine Optimisation is shaping how generative search systems understand and represent a business. It is built on the same foundations as SEO and AEO: a clear entity, authoritative content and structured, crawlable information.

Who it is for

eCommerce and D2C brands that need to grow profitably.
Founders and marketing leaders whose spend is rising faster than revenue.
Teams that want a senior second opinion before committing budget.

What to prepare

Access to analytics and ad accounts, or a summary of current performance.
The business goal and any constraints (budget, margin, timelines).
What has been tried and what has not worked.

Process

How it works

01
Share the context
You outline the business, the goal and where growth is stuck. A short brief or a call is enough to start.
02
Diagnosis
I review the funnel, the channels and the tracking to find where return is leaking and where the leverage is.
03
The plan
You get a clear, prioritised plan: what to fix first, what to test, and what to expect, grounded in your numbers.
04
Execution or handover
I either lead the work or hand your team a plan they can run, with the measurement set up to prove it.

What you get

A plan you can act on

A clear read of where growth is leaking.
A prioritised action plan, sequenced by impact.
The measurement set up so results are provable.
Honest expectations, specific to your business.

Request a consultation

Tell me the goal and where you are stuck. I will come back with how I would approach it.