Skip to content
Afshaan

Afshaan Ahmed Memon

Digital growth, measured in revenue.

I build digital growth systems that turn media spend, search and commerce into measurable business growth. Senior performance marketing and eCommerce growth leader with 12+ years across B2C, D2C, B2B and international markets.

View case studiesWork with meDownload CV
0+
Years in digital growth
0x+
Google Ads ROAS, Gul Ahmed
0x+
Meta Ads ROAS
Afshaan Ahmed Memon, digital performance marketing and eCommerce growth leader

12+ years

performance & growth

Experience across leading brands

Asim JofaGul Ahmed IdeasAlkaram StudioBay's InternationalHUM Network

Proof

Results that hold up in context

Figures below are tied to specific roles and campaigns, never combined. The full story sits in each case study.

See how
0x+
Google Ads ROAS
Gul Ahmed Ideas
0x+
Meta Ads ROAS
Gul Ahmed & Bay's
0K+
Monthly organic traffic
Built from zero at Bay's
0x
SEO-driven revenue growth
Gul Ahmed & Bay's
PKR 4B

Contributed to the growth of Bay's International into a PKR 4 billion brand through eCommerce, paid media and SEO.

100+

UK clients led at Digitonics, across performance marketing, SEO and full-funnel digital strategy in multiple industries.

Also: 50% year-on-year organic growth at Gul Ahmed Ideas, and a WooCommerce to Shopify migration that scaled sales from thousands to millions at Bay's International.

What I do

One operator across the channels that drive growth

Most brands run paid, SEO and eCommerce as separate efforts. I run them as one system, so acquisition, conversion and retention pull in the same direction.

See full expertise

Performance Marketing

Performance marketing is paid acquisition held accountable to a business result. Every campaign ties back to revenue, cost of acquisition and return on ad spend, so spend scales only where it pays.

Google Ads

Google Ads captures demand at the moment of intent. Done well, it is the most measurable acquisition channel a business has, which is exactly why it has to be structured around profit rather than impressions.

Meta Ads

Meta is where demand is created rather than captured. Strong Meta advertising combines creative that earns attention with a funnel and measurement setup that proves it paid off.

SEO

SEO is the channel that keeps paying after the campaign ends. Technical health, content built around real search intent and a clean internal structure turn search into a compounding source of revenue.

eCommerce Growth

eCommerce growth is the whole system, not one channel. Acquisition, conversion and retention are tuned together so more of each visit, and each customer, turns into revenue.

Conversion Rate Optimisation

Conversion rate optimisation is how you get more from traffic you already have. Better UX, clearer journeys and tested changes lift conversion, which lifts the return on every other channel at once.

Selected work

Case studies, in full

All case studies
01

Gul Ahmed Ideas

Fashion & apparel eCommerce · Pakistan

Scaling a national fashion brand across paid and organic together

Led paid and organic growth for Gul Ahmed Ideas to 20x+ Google ROAS, 15x+ Meta ROAS, 50% YoY organic growth and doubled SEO-driven revenue.

20x+
Google Ads ROAS
15x+
Meta Ads ROAS
50%
YoY organic traffic growth
Read the case study
20x+
Google Ads ROAS
15x+
Meta Ads ROAS
50%
YoY organic traffic growth
2x
SEO-driven revenue
02

Bay's International

eCommerce · Pakistan

Replatforming to Shopify and building SEO into a PKR 4 billion brand

Led Bay's International from WooCommerce to Shopify, scaling sales from thousands to millions, building SEO from scratch to 100K+ monthly organic traffic.

100K+
Monthly organic traffic (from zero)
15x+
Meta Ads ROAS
2x
Search-driven revenue
Read the case study
100K+
Monthly organic traffic (from zero)
15x+
Meta Ads ROAS
2x
Search-driven revenue
PKR 4B
Brand scale contributed to
03

Alkaram Studio

Fashion & apparel · Pakistan

Launching performance marketing from scratch for a heritage fashion brand

Core team member launching Alkaram Studio's eCommerce brand, building Google, Meta and SEO from scratch to 10x to 15x ROAS.

10-15x
ROAS on Search, Display, Shopping
0 to 1
Performance marketing built from scratch
Read the case study
10-15x
ROAS on Search, Display, Shopping
0 to 1
Performance marketing built from scratch

The Afshaan Growth Framework

A repeatable way to turn spend into revenue

The method behind the results. Deliberately unglamorous, because durable growth usually is.

  1. Step 01

    Diagnose

    Read the whole funnel and fix the measurement spine first. Where demand leaks, where tracking lies, where margin hides.

  2. Step 02

    Acquire

    Google, Meta and SEO planned as one acquisition system, so paid and organic reinforce each other.

  3. Step 03

    Convert

    CRO and UX work that turns hard-won traffic into revenue instead of bounce.

  4. Step 04

    Scale

    Push spend only where return is proven, protecting profitability as volume grows.

  5. Step 05

    Compound

    SEO, content and retention that keep growth going after the campaign ends.

International reach

Growth across markets and business models

Beyond named Pakistani brands, Afshaan has run performance marketing across Saudi Arabia, the United States and the United Kingdom, spanning eCommerce, lead generation and app acquisition.

See international work

Markets

  • Pakistan
  • Saudi Arabia
  • United Kingdom
  • United States

Industries

  • Fashion & apparel
  • eCommerce
  • Beauty
  • Footwear
  • Media
  • Fintech
  • Healthcare
  • Agency & digital services

Recognition

Award-winning work, certified expertise

Independent recognition for real campaign results, alongside senior certification from the platforms the work runs on.

Afshaan Memon holding the Pakistan Digital Awards 2022 trophy

2022

Pakistan Digital Awards 2022

Best Digital Campaign of the Year (Small Budget)

Awarded for the #OwnYourLook campaign (ST London, Bay's International), recognised among Pakistan's strongest digital campaigns of the year on a small budget.

Google Digital Guru Black Belt certificate awarded to Afshaan Memon, December 2018

2018

Google Partners

Google Digital Guru Black Belt

Awarded for completing the Expert Product Track of the 2018 Digital Guru Program, one of a small group certified in Pakistan.

Show credential

Platform certifications

Meta Certified Media Planning Professional badge

Media Planning Professional

Meta · Mar 2022

Meta Certified Media Buying Professional badge

Media Buying Professional

Meta · Mar 2022

Meta Certified Creative Strategy Professional badge

Creative Strategy Professional

Meta · Mar 2022

Snapshot for recruiters

View LinkedIn profile

Current role

Sr. Manager, Digital Performance Marketing, Asim Jofa

Seniority

12+ years, leadership and in-house ownership

Core channels

Google Ads, Meta Ads, SEO, eCommerce

Recognition

Pakistan Digital Awards 2022 winner

Certified: Google Digital Guru Black Belt (2018), and Meta Media Buying, Media Planning and Creative Strategy Professional.

Full experienceView CV

Insights

Thinking on growth, search and commerce

All insights

Performance Marketing

Diagnosing a declining ROAS before you cut the budget

When return on ad spend slips, the instinct is to cut spend. Usually the real problem is measurement, creative or funnel balance. Here is how to find it.

6 min read

Performance Marketing

Google Ads vs Meta Ads for eCommerce, and why it is the wrong question

Google captures demand, Meta creates it. For most eCommerce brands the answer is not one or the other but how the two work together.

5 min read

SEO

SEO that drives revenue, not rankings alone

Rankings are a means, not an end. The SEO that matters is the work that turns organic visibility into revenue the business can see.

6 min read

Let's talk

If you are hiring for senior growth leadership, or you need a senior operator across paid, SEO and eCommerce, start a conversation.

Let's talkView the work