Performance marketing across international markets and sectors

Alongside named Pakistani brands, Afshaan has run performance marketing across international markets and business models. The examples here are anonymised, because client work is handled under strict confidentiality and campaign data is not retained for external sharing.

Different markets and models need different playbooks. eCommerce ROAS, lead generation and app installs are not the same problem, and the work had to adapt across electronics, healthcare and fintech.

• Deliver eCommerce return in a competitive Saudi market.
• Generate qualified leads for a US healthcare provider.
• Drive installs and acquisition for a fintech loan application.
• Lead SEO and paid for a large UK agency client base.

A range of briefs across markets and sectors, each judged on a different metric. The shared requirement was senior ownership that could move between models without losing rigour.

• Ran Google Ads eCommerce campaigns for a leading electronics brand in Saudi Arabia.
• Led Google Ads lead generation for an eye clinic in the United States.
• Ran a Google Ads app campaign for a fintech loan application.
• Delivered Meta Ads growth for beauty and fashion eCommerce brands.
• Led SEO and paid media for 100+ UK-based clients at Digitonics.

The work demonstrates range: the ability to switch between eCommerce ROAS, lead generation and app acquisition across different markets while holding the same standard of measurement and accountability.

• Performance marketing delivered across four markets and multiple business models.
• Led digital for 100+ UK-based clients at agency scale.
• Managed paid acquisition across electronics, healthcare and fintech.

Afshaan led strategy and campaign management across these accounts, adapting the approach to each market and goal.

Range is only valuable if the standard holds. Moving between markets and models works when measurement discipline travels with you.