Jun 2025 to present

Senior Manager, Digital Performance Marketing · Asim Jofa

Luxury fashion

Leads digital growth for a luxury fashion brand across Google Ads, Meta Ads, SEO and email, scaling online sales while protecting brand equity.

• Runs high-impact collection launches as integrated campaigns across paid media, organic and influencer channels.
• Balances brand storytelling with performance marketing so growth does not come at the cost of the brand.

Dec 2022 to May 2025

Digital Performance Marketing & Organic Lead · Gul Ahmed Ideas

Fashion & apparel eCommerce

Owned paid and organic growth for one of Pakistan's best known fashion retailers, running full-funnel strategy across Google, Meta and search.

• Achieved 20x+ ROAS on Google Ads and 15x+ on Meta while scaling revenue and customer acquisition.
• Grew organic traffic by 50% year on year and doubled SEO-driven revenue.
• Improved CRO and UX to lift conversion, and fixed tracking issues so revenue attribution was finally accurate.

Feb 2021 to Dec 2022

Manager, Digital Performance Marketing · Bay's International

eCommerce

Led performance marketing, media planning and buying, and SEO for a growing eCommerce brand, aligning social, PR and content around commerce goals.

• Led the full eCommerce migration from WooCommerce to Shopify, scaling sales from thousands to millions.
• Achieved 15x+ ROAS on Meta and built SEO from scratch to 100K+ monthly organic traffic, doubling search-driven revenue.
• Contributed to the brand's growth into a PKR 4 billion business.

Feb 2020 to Jan 2021

Senior Manager, Digital Marketing · Digitonics

Agency

Led digital marketing for 100+ UK-based clients, managing Google Ads, Meta Ads and data-driven SEO across multiple industries.

• Directed a team of content writers and SEO specialists to produce content aligned with search intent and conversion.
• Ran on-site and off-site SEO that improved domain authority and organic traffic across the client base.

Oct 2017 to 2020

Digital Marketing Manager · Alkaram Studio

Fashion & apparel

Core team member launching Alkaram's eCommerce brand, building performance marketing and SEO from the ground up.

• Delivered 10x to 15x ROAS across Google Search, Display and Shopping in a first-time performance marketing setup.
• Led the website revamp with the development agency to improve UX, CRO and technical SEO.
• Ran influencer and seasonal campaigns that supported high-impact eCommerce sales.

Oct 2014 to Sep 2017

Digital Marketing Specialist · HUM Network

Media

Planned and managed the company's overall SEO and SEM strategy across its media properties, covering paid marketing, analytics and social content.

• Owned search and paid strategy across a portfolio of high-traffic media brands.

Nov 2012 to Oct 2014

SEO Specialist · SBT Japan

Automotive trade

Delivered SEO for a large international used-vehicle export business.

Earlier agency experience

SEO Executive · Logicose

Agency

Agency SEO delivery across a large client base.

Earlier agency experience

SEO Trainee · ITACK Solutions

Agency

Started in search marketing as an SEO trainee.