About
He understands growth from acquisition to revenue
Afshaan Ahmed Memon is a digital performance marketing and eCommerce growth leader based in Karachi. Over 12+ years he has moved from SEO specialist to leading paid and organic growth for some of Pakistan's most recognised brands, including Asim Jofa, Gul Ahmed Ideas, Bay's International and Alkaram Studio.
His focus is the full journey from a first click to repeat revenue. That means planning Google Ads, Meta Ads and SEO as one system, fixing the measurement that most teams quietly get wrong, and holding every channel to a business result rather than a platform metric.
The work spans B2C, D2C and B2B across fashion, eCommerce, beauty, footwear, media, fintech and healthcare, in Pakistan and international markets. It includes both in-house leadership and agency delivery, so he is as comfortable owning a brand's growth as coordinating partners around it.
How I work
A few principles
Evidence over opinion
Decisions follow the numbers, once the numbers are trustworthy. Fixing measurement comes before scaling spend.
One system, not silos
Paid, organic and conversion are planned together, because growth leaks at the seams between them.
Profit, not vanity
Revenue and return matter more than impressions. Growth that erodes margin is not growth.
Recognition
Award-winning work, certified expertise
Pakistan Digital Awards 2022 · 2022
Best Digital Campaign of the Year (Small Budget)
Awarded for the #OwnYourLook campaign (ST London, Bay's International), recognised among Pakistan's strongest digital campaigns of the year on a small budget.
Google Partners · 2018
Google Digital Guru Black Belt
Awarded for completing the Expert Product Track of the 2018 Digital Guru Program, one of a small group certified in Pakistan.
Show credential →Industries
- Fashion & apparel
- eCommerce
- Beauty
- Footwear
- Media
- Fintech
- Healthcare
- Agency & digital services
Markets
- Pakistan
- Saudi Arabia
- United Kingdom
- United States
Certifications
- Show credential
Google Digital Guru Black Belt
Google · Issued Dec 2018 · One of the top 40 certified in Pakistan
Google Certified Digital Guru
Google · Issued 2022
Google Ads Search, Display and Video Certified
Google
Meta Certified Media Planning Professional
Meta · Issued Mar 2022
Meta Certified Media Buying Professional
Meta · Issued Mar 2022
Meta Certified Creative Strategy Professional
Meta · Issued Mar 2022
HubSpot Inbound Marketing Certified
HubSpot
HubSpot Email Marketing Certified
HubSpot
Education
BS Information Technology
QUEST University, Nawabshah
Higher Secondary (H.S.C)
B.I.S.E Hyderabad
Secondary (S.S.C)
B.I.S.E Hyderabad
Languages
English, Urdu, Sindhi
FAQ
Common questions about Afshaan
Afshaan Ahmed Memon is a digital performance marketing and eCommerce growth leader based in Karachi, Pakistan, with 12+ years across paid media, SEO and eCommerce for brands including Asim Jofa, Gul Ahmed Ideas, Bay's International and Alkaram Studio.
Performance marketing (Google Ads and Meta Ads), SEO, eCommerce growth, CRO and analytics, planned together as one growth system rather than separate channels.
More than 12 years in digital marketing, progressing from SEO specialist to senior performance marketing leadership.
Fashion and apparel, eCommerce, beauty, footwear, media, fintech and healthcare, across B2C, D2C and B2B.
Yes. Alongside Pakistani brands, he has run performance marketing across Saudi Arabia, the United Kingdom and the United States.
Yes, across performance marketing, Google Ads, Meta Ads, SEO, eCommerce growth, CRO, analytics and AI search readiness. See the consultation page to start.
Yes, both. He is Meta Certified in Media Buying, Media Planning and Creative Strategy, and holds Google certifications including the Digital Guru Black Belt.
Google Ads, Meta Ads and TikTok Ads for acquisition, Shopify for eCommerce, and GA4, Google Tag Manager and Looker/Data Studio for measurement.
Let's talk
If you are hiring for senior growth leadership, or you need a senior operator across paid, SEO and eCommerce, start a conversation.