Service
Analytics and tracking that make every other decision trustworthy
Analytics and tracking are the measurement spine of growth. If the data is wrong, every decision built on it is wrong. The work is making sure what the platforms report matches what the business actually banked.
Who it is for
- Brands whose ad platforms and GA4 disagree with the real revenue.
- Teams scaling spend on conversion data they quietly do not trust.
- Businesses that replatformed or migrated and broke their tracking.
Problems this solves
- GA4, Meta and Shopify each report a different number.
- Conversions are double-counted, missing, or attributed to the wrong channel.
- Reporting takes days and still does not answer what actually drove revenue.
The approach
Fix the signal first
Tracking and conversion events are audited and rebuilt before anything is optimised against them.
Attribution you can defend
A clear, consistent view of what each channel contributes, rather than last-click credit wars.
Reporting tied to revenue
Dashboards that answer the business question, not vanity dashboards that look busy.
How an engagement runs
- 01Audit GA4, GTM and platform tracking end to end.
- 02Rebuild events, conversions and attribution.
- 03Reconcile platform numbers against real revenue.
- 04Set up reporting the team will actually use.
Proof
Fixed technical tracking so revenue attribution was finally accurate at Gul Ahmed Ideas, and built measurement across GA4, GTM and Looker/Data Studio throughout 12+ years of in-house and agency work.
Common questions
They measure differently, attribute differently and lose signal differently. The goal is not identical numbers but a trustworthy, consistent view reconciled against real revenue.
Replatforming, consent changes, duplicate tags and inconsistent event naming are the usual causes. An audit finds which apply to your setup.
Talk about your measurement
If you are hiring for senior growth leadership, or you need a senior operator across paid, SEO and eCommerce, start a conversation.